within three levels of organization? It goes back to your visitors, as it always does, and something called the three-click rule: your visitors should be able to find the content that they want within three clicks from anywhere on your site. If you think of each level of structure as a clickhome page to reviews section, reviews section to rock section, rock section to Pink Floyd pagethen those are your three clicks. Remember, your visitors are impatient people. That's why they're on the Web and not in a library somewhere or wandering through a shopping mall. Their attention spans are short. They want your content now, not five seconds from now or however long it takes for the additional clicks. Also, a simple, straightforward web site is easier to navigate than a large, complex one. The fewer levels there are in your site structure, the less likely you'll lose your visitors. TECHTALK The three-click rule states that your visitors should be able to find the content that they want within three clicks from anywhere on your site. Now, whenever somebody mentions the three-click rule in a room full of web designers, all conversation about everything else immediately stops, and the great unresolved debate about whether the three-click rule actually works picks up where it left off last week or last month or four years ago. Far be it from this humble tome to resolve the matter once and for all. Suffice it to say that the three-click rule works at least for some designers, and everyone agrees that fewer clicks are better, so the three-click rule can't be too far from the truth. 3.3. Compiling the Outline Your content cards have one last rabbit for you to pull from their hat. Using nothing more than the labels of your cards, you can cause a surprisingly accurate, working outline of your web site to appear. Start with your first top-level categoryComic Book Reviews, for example. On a blank sheet of paper, write Comic book reviews. Directly underneath the top category, list all the subcategories in the Reviews group, along with their respective sub-subcategories, if there are any. For instance, if your Reviews subgroups are Current and Past, with Superhero and Fantasy/horror/sci-fi divisions under the Current heading, then your outline looks like this so far: Comic book reviews Comic book reviews/Current Comic book reviews/Current/Superhero comics Comic book reviews/Current/Fantasy comics Comic book reviews/Past Repeat this procedure for every category in your cards, and you have an outline for the structure of your site. Your outline is the blueprint for production, so keep it in a safe but convenient place, and be prepared to refer to it often. TIP Your outline isn't set in stone. As you build your site in Dreamweaver, you can add to the structure, delete from it, or move pages and even entire sections to different locations in the hierarchy with ease. This initial outline simply gives you a place to start.